What The “Lower” Art Market Means

In a previous blog post I mentioned The Long Tail. If you’re not familiar with The Long Tail, it’s Chris Anderson’s way of explaining why Amazon (and other web companies) were able to overtake some of the big retailers and become mega successful off of selling high volumes of little known work. See this image below.

In Tapping the Lower Art Market, Brian Sherwin hits this idea on the head for artists.

• Make affordable art.
• Make lots of it.
• Sell it to as many people as possible.

WHO CARES if you can’t sell at Art Basel or at the Gagosian gallery? Who cares if you can’t sell a piece for $100,000? There are other ways to make money as an artist. TAA blog is full of these stories. Just check out Natasha, or Michael or the half-dozen artists we’ve profiled on the Creative Insurgents Podcast.

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