News – Page 15 – Arts daily news

23, Oct, 2024 0 Comments

‘Smile 2’ | Anatomy of a Scene

“Hi, I’m Parker Finn. I am the writer, director and one of the producers of “Smile 2.” This scene takes place in the back half of the film, and we are with the character of Skye Riley, a pop star played by Naomi Scott. She’s the main character of the film. And we are jumping into this scene when she is at a peak level of paranoia. So in this scene, Skye is encountering this group of smilers. We’d never done a full group before. It felt like a really exciting new thing to do in this film. So this moment when they are chasing down the hallway after her. My production designer, Lester Cohen, and I had designed this mirrored hallway because we knew that by sending this horde of dancers down the hallway, all the reflections was going to exponentially grow the amount of faces and arms and limbs we see. These dancers that I got to work with and my choreographer, Celia Rowlson-Hall, it was this incredible collaboration to create something that felt both like a menacing attack, but also at the same time dance. For the bulk of the scene, we had 14 dancers and they’re all performing this choreography, but they all also had to be employing the smile throughout. So it was really about coaching them, how to do the smile, but also how to hold onto it while doing all of this movement. But also how we have Naomi, who is performing choreography, but for her to make it look not like choreography, like she’s just suddenly being attacked and doesn’t know what’s going to happen next.

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23, Oct, 2024 0 Comments

Go Outside With Tivoli Tech Outdoor Tiles by Cristina Celestino

What a relief that maximalism is now well accepted within the design community. For the past decade or so, the renter-friendly ‘beige-ification’ of homes, decor, and even children’s products is pervasive as much as it is dreary. Color is biologically pleasing to us, and can have incredible mental benefits. The new Tivoli Tech tile collection by designer Cristina Celestino for OUTERclé encourages us to bring some color to our outdoor spaces as well, highlighting the need for joy throughout all parts of our homes.

Clé is a go-to design brand for luxury surface treatments. OUTERclé is their outdoor counterpart, taking the party outside with their new line of tiles with Milan-based designer Cristina Celestino. As funky and fun as it is technical, these tiles are heat and UV resistant, freeze thaw rated, and slip resistant. Not to mention, they can also be used with radiant heating systems for underfloor warmth. Welcoming historical influences readily into her work, Celestino pulls from a long history of Italian tilemaking to design this stunning collection.

“I think there is nothing more homey, traditional, and reassuring than an earthenware floor. Our objective has been to play with the basic values of the material – Italian identity, excellent quality, durability – and to forcefully bring out its aesthetic connotations, preserving its typical materiality. I have conserved the material’s authenticity, shaping it with references to forms and geometry deeply rooted in the Italian cultural imaginary. We have achieved a result that is totally original, but continues to be reassuring, finding a balance between nostalgia and progress in design,” explains Celestino.

Cristina Celestino stands in a design studio, looking at a tablet. Various tile samples are displayed on shelves behind, and a table with more samples is in the foreground.

Cristina Celestino at Fornace Brioni Headquarters Photo: Valentina Sommariva

Celestino is a multidisciplinary designer, spanning the breadth of interior design, furniture, and tile. Serving as the creative director of Fornace Brioni, storied Italian tile maker, Celestino dives deep into the technical specifications of the product. Originally only for indoor use, the Tivoli Tech collection employs state-of-the-art material technology to take these tiles outside. This splash of color plays off the organic hues in the landscape, a harmonious addition to nature’s oldest and most enduring designs.

A Tivoli Tech tile by Cristina Celestino with interlocking shapes in muted green and peach tones on a white background.

Verde Grigio + Verde + Arancio Salmone

A Tivoli Tech tile geometric shapes in brown, beige, and tan hues, arranged in a symmetrical pattern on a white background.

Marrone Caffè + Beige + Marrone Fango

A Tivoli Tech tile featuring a symmetrical arrangement of blue, light blue, and beige rectangular and rounded shapes on a white background.

Blu Verdastro + Bianco Perla + Turchese

A tile featuring vertically and horizontally aligned blue, beige, and navy rectangular shapes with rounded and notched ends against a white background.

Turchese + Blu Verdastro + Bianco Perla

Fornace Brioni is a tiling powerhouse, founded in 1920 and still family owned, four generations later. With a specific focus in restoring traditional floors, the firm specializes in handmade tiles with historical ties. Crafted with the utmost care paid to the longstanding Italian tradition of tilemaking, the cotto used for the tiles is made from simply rainwater and clay, sediments slowly deposited along the Po River. Clay is an astounding material, able to be used and reused at basically every stage of the firing process. This makes production circular and sustainability built into the natural qualities of the material. The Tivoli Tech collection is available in 4 colorways, each balanced in a way that adds interest and joy throughout the plane.

A portrait of Cristina Celestino, a woman with dark hair in a ponytail, wearing a black striped top and green leather pants, sits on a gray sofa next to a coffee table with books and decorative items. Pale curtains are in the background.

Cristina Celestino Photo: Sara Magni

For more information on the Tivoli Tech collection, visit outercle.com.

Photography by Mattia Balsamini, except where noted.

Growing up in NYC has given Aria a unique perspective into art + design, constantly striving for new projects to get immersed in. An avid baker, crocheter, and pasta maker, handwork and personal touch is central to what she loves about the built environment. Outside of the city, she enjoys hiking, biking, and learning about space.

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23, Oct, 2024 0 Comments

On political caricatures, “real” policies and the idea of public service

By BAGEHOT

THE PARADOXES of Brexit multiply by the day. Brexit was supposed to allow Britain to take back control of its destiny. This week a British prime minister sat in a windowless room in Brussels while 27 European countries debated the country’s future in the council chamber (though Donald Tusk, the European Council’s president, did nip out halfway through the meeting to keep her updated). Brexit was supposed to restore the sovereignty of parliament. This week a British prime minister, borrowing the language of demagogues down the ages, berated MPs for not enacting the “will of the people”. Brexit was supposed to force the political class to venture out of its bubble and rediscover the rest of the country. The political class—journalists as well as politicians—is more navel-gazing than ever. I could go on but I think you get the general drift….

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23, Oct, 2024 0 Comments

Why Are American Theatres Producing Less Shakespeare?

Over the past 10 years, as American politics and culture have grown more contentious, Shakespeare has become increasingly politicized. – The New York Times

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23, Oct, 2024 0 Comments

‘His music has joy and energy. It is luminous’: Steven Isserlis on the genius of Gabriel Fauré | Classical music

‘Fauré? Ah, yes, I love the Requiem. And there’s that lovely Pavane too …” This is the typical reply to the question: “Do you like the music of Gabriel Fauré?” But it’s about as satisfactory a response as would be, to a similar question about Beethoven: “Oh yes! There’s that great symphony – the one that goes da-da-da DAA.”

Glorious though Fauré’s Requiem and Pavane are (along with his other best-known works, such as the first violin sonata and first piano quartet), there are whole other worlds to his music that deserve to be far better known. Luckily, 2024 marks the centenary of Fauré’s death, which gives us Fauréans a wonderful opportunity to share with audiences his lesser-known masterpieces.

Gabriel Urbain Fauré was born on 12 May 1845 in the village of Pamiers, in south-western France. A lonely childhood was largely spent playing alone in a beautiful meadow outside his house; in the middle of this meadow was a chapel. Elements of both these features – the beauties of nature, and the peace and tranquillity of worship – were to become crucial aspects of Fauré’s music.

Gabriel Fauré (1845-1924) in his early 20s. Photograph: Heritage Images/Getty Images

Sent to the Niedermeyer school – an institution specialising in early church music – at the age of nine, the boy’s musical education was entrusted to a brilliant if irascible young man with a huge nose, Camille Saint-Saëns. The two became friends for life, Saint-Saëns – whose own two little sons were to die within six weeks of each other – taking a fatherly role in the life of his younger protege.

Growing up, the quietly charming Fauré fitted perfectly into the elegant, highly artistic world of the Parisian salons, where many of his works received their first hearings; an observer remembered him “moving at his ease among the milling crowds, a blissful smile on his face like an Olympian deity”. (Marcel Proust, among countless others, became a devoted fan.) Life was not all roses, though. Fauré suffered from acute migraines and bouts of depression. Furthermore, his career as a composer failed to take off to the level it so richly deserved, forcing him for many years to earn his living as a church organist.

It wasn’t until his early 60s that he finally landed a major position, as head of the Paris conservatoire. There the gentle composer astounded everyone by introducing drastic reforms, sweeping away the crusty traditions that had reigned for generations. (As a young boy, I knew an old gentleman who had studied there during Fauré’s tenure; “his influence was everywhere,” he affirmed.) Alas, by that time another problem was threatening Fauré’s equilibrium: he was losing his hearing. His deafness was to become profound, with all that that change entails – particularly for a musician.

At least there were compensations in his private life – albeit with a rather French twist. His marriage, in his late 30s, to Marie Frémiet produced two sons, one of whom became a famous biologist, the other a writer. His relationship to Marie, however, seems to have lacked passion – though the couple remained close until the end of Fauré’s life, Marie becoming a musical confidante in whom he seems to have had absolute trust – she would kiss his manuscript paper to bring him luck.

‘Fauré’s music uplifts – and also moves us deeply’: Steven Isserlis. Photograph: Satoshi Aoyagi

But Fauré looked for other outlets for his romantic energies. Among his lovers, for some years, was Emma Bardac, who was later married to Debussy. And for the last 25 years of his life, Fauré was in a close relationship with a pianist, Marguerite Hasselmans. She was apparently the finest interpreter of his music; frustratingly, there seem to be no recordings of her playing. On his deathbed in 1924 the composer begged his sons to look after Marguerite, who despite the very public nature of their relationship, was officially invisible. Thankfully, the two men did just that.

So to the music: what is so special about Fauré? How can one explain the unique magic of his art? And why is much of his music, if not his name, so little known, compared with that of his younger compatriots Debussy and Ravel (the latter a student of Fauré’s)?

It’s a tricky question. Despite his innate modesty, Fauré knew his own worth. In a cross letter to the pianist Alfred Cortot (a great musician, but an opportunistic careerist), chiding him for performing so much of Debussy and Ravel’s music while neglecting his, Fauré inquired of Cortot why he was “more modest on my behalf than I am myself?”

Perhaps the reason lies at least partly in Fauré’s dislike of self-aggrandising display, and the immense subtlety of his nature, both personal and musical. (“I’m not in the habit of attracting crowds”, as he told a friend.) Whereas Debussy and Ravel – like so many of their Parisian contemporaries across all the arts – proclaimed their originality in no uncertain terms, producing works with extra-musical, visually or nationally oriented titles that were arresting in themselves (La Cathédrale Engloutie, Le Gibet), Fauré’s extraordinary originality was almost entirely contained within outwardly traditional forms. As the perceptive critic Émile Vuillermoz (1878-1960) put it: “To love and understand Fauré, one must at all costs have a musical nature. Fauré is pure music … It is no good bringing anything in the way of painter’s or sculptor’s gifts to listen to him … Under its apparent classicism, [Fauré’s music] contains the most magnificently revolutionary audacities.”

He’s so right. Particularly in his later works – in which Fauré, like Beethoven before him, having been deprived of the outer world of sound, created his own, ecstatically radiant aural universe – the quiet shock of his extreme harmonies still has the power to make us gasp. As with Beethoven, the creations of his last period contain even deeper subtleties than the (perhaps) more outwardly attractive earlier works. And also corresponding to the older German master (whom Fauré, unlike many of the French composers of his time, revered), Fauré’s music, despite his increasingly poor health never strays anywhere near self-pity or depression. His avowed intention was to show through his music a reality better than our own – and how he succeeds. There is a joy, an energy, a luminous quality to his output that is unique.

Fauré’s music uplifts – and moves us deeply. The French musicologist and Fauré’s contemporary Joseph de Marliave expresses it well when he wrote that the simplicity of Fauré’s music “is so great that it can surprise us before it touches and moves us”. Absolutely true: often in rehearsals I have found that it is the seemingly artless touches – some unassuming passing notes in the slow movement of the second piano quintet, for instance, or the unadorned rising scale that forms the second main theme of the string quartet (his last work) – that suddenly bring tears to the eyes.

Since being introduced as a child to his music Fauré has been an important presence in my life. In fact, he has been something of a benevolent if absent godfather, playing a surprisingly big role in many of the important relationships in my life – it’s no coincidence that my son is named Gabriel. The current festival at London’s Wigmore Hall gives me a rare and precious opportunity to play his entire chamber music output with musician-friends for whom Fauré is a similarly central figure. It is our way of offering thanks for all the blessings he has bestowed on us.

Beyond the Requiem: Steven Isserlis’s five favourite Fauré works

Cantique de Racine Fauré was still a teenager – still at school, in fact – when he wrote this meltingly beautiful choral song.
Theme and variations for piano, op 73 Fauré’s only “official” set of variations, this is a winner.
Clair de Lune, Mandoline There are so many glorious Fauré songs that it’s impossible to pick just one; I find these two especially touching.
Piano trio op 120 If I had to choose one piece by Fauré – thank God I don’t – this would have to be it. Ecstatic hardly begins to describe it …
String quartet, op 121 Fauré’s farewell to life, his last work – profound, gentle, deeply moving; and ultimately joyous.

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23, Oct, 2024 0 Comments

🪩Here Are Your Strictly Come Dancing 2024 Week 5 Results 🪩

Paul Merson is the fourth celebrity to depart the dancefloor in Strictly Come Dancing 2024

Nancy Xu,BBC Public Service,Kieron McCarron

Paul Merson and Karen Hauer have left Strictly Come Dancing following a dance off against JB Gill and Amy Dowden MBE during the fourth results show of the series.

Both couples performed their routines again; Paul and his partner Karen performed their Samba to Car Wash by Rose Royce. Then, JB and his partner Amy performed their Jive to Hey Ya! by Outkast.

After both couples had danced for a second time, the judges delivered their verdicts:

· Craig Revel Horwood chose to save JB and Amy.

· Motsi Mabuse chose to save JB and Amy.

· Anton Du Beke chose to save JB and Amy.

With three votes in favour of JB and Amy, they won the majority vote meaning that Paul and Karen would be leaving the competition. Head Judge Shirley Ballas also agreed and said she would have decided to save JB and Amy.

When asked by Tess about their time on the show, Paul said: “It’s been really good. For anybody I talk to, I would say you’ve got to go on this show. It’s amazing – everybody. There’s a Tottenham fan over there called Lincoln and even he’s nice! It’s been amazing, honestly, amazing. I loved every minute of it, I’ve had a great teacher.

“She’s been amazing, absolutely amazing and I couldn’t wish for a better coach. I’ve loved every minute of it. I can dance now – I’ve won because I can dance, I couldn’t dance before and I can half dance now. It’s a bonus, absolute bonus.”

Karen said: “Absolutely, you’ve been a joy. I’ve never giggled this much. My abs are really tight now. I am so proud of you. Every week you have showed up, you have improved. You’re what Strictly is about and I want to thank you for bringing such joy and just showing everyone that it is possible with a little bit of work and lots of giggles.”

Sunday’s results show also features a routine from our fabulous professional dancers, as Nancy Xu and Dianne Buswell take centre stage in a passionate Paso Doble. Choreographed by Oti Mabuse, the number is set at a cantina in the heat of an arid highway somewhere in the Southern states to Don’t Let Me Be Misunderstood by Santa Esmeralda. Plus a show stopping musical performance from Sophie Ellis-Bextor singing her new single Freedom Of The Night.

The remaining 11 couples will take to the dancefloor next week in a spook-tacular Halloween Special when Strictly Come Dancing returns on Saturday 26^th October at 18:25 with the results show on Sunday 27^th October at 19:20 on BBC One and iPlayer. Both of this weekend’s episodes are available to watch now via BBC iPlayer.

Paul and Karen will be joining Fleur East for their first exclusive televised interview live on Strictly: It Takes Two on Monday 21^st October at 18:30 on BBC Two and BBC iPlayer.

Don’t miss a Strictly sequin by clicking on the image below :

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22, Oct, 2024 0 Comments

A Modern Extension Expands a Mid-Century House in Winchester

AR Design Studio has brought new life to a mid-century home in Winchester, United Kingdom, creating a seamless blend of the original 1970s design with a fresh contemporary extension. Known as The Seventies House, this project involved both restoring the house and garden, which had fallen into neglect, and adding a 1,012-square-foot addition designed to celebrate the lush landscape that surrounds the property.

Originally, the home’s garden was a defining feature, developed by the previous owner, a local horticulturalist, and brimming with mature trees and dense shrubs. However, years of neglect had left it overgrown. AR Design Studio was tasked with rejuvenating the garden, trimming back the foliage and reintroducing new plantings, while relocating elements like the home’s original 70s rockery, or rock garden, to make room for the new extension.

The architectural intervention on the house itself introduces a striking contrast. While the original structure showcases the vibrant colors and furniture typical of mid-century design, the extension presents a clean, minimalist approach. A long, asymmetric form stretches along the northern side of the house, with an elegant wooden canopy extending to the west. This overhang not only adds architectural interest but also provides shade and protection from the elements.

Inside, the extension prioritizes openness and flexibility. The new space features an expansive kitchen, living, and dining area, making it ideal for both everyday family life and hosting larger gatherings. The use of sliding glass walls creates a strong connection between the interior and the garden, flooding the space with natural light and enhancing the sense of openness.

The minimalist interior design allows the garden to take center stage. A neutral palette and sleek, clean lines give the space a calming, contemporary feel. White pocket doors allow flexible partitioning between the kitchen and living areas, offering privacy when needed but opening the house up to light during the day. The furnishings pay homage to the home’s original mid-century character, creating a balance between old and new.

A light wood is used throughout the kitchen, offering a textured and warm contrast to the large gray tiles on the floor. The tiles extend out to the wraparound patio further enhancing the seamless indoor/outdoor connection. Even in the bathrooms, the mid-century spirit persists, with modern interpretations of the bold colors and design elements that defined the era. Overall, the The Seventies House transformation carefully maintains its mid-century charm while offering a new, spacious environment that draws the beauty of the garden indoors.

Original house:

For more projects from AR Design Studio, visit ardesignstudio.co.uk.

Photography by Martin Gardner.

Caroline Williamson is Editor-in-Chief of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.

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22, Oct, 2024 0 Comments

Just Plein Realism

Paul Paiement paints in the open air in the great American west, Hilary Pecis in the sunlit yards and floral shops of Southern California. Paiement returns to a studied realism for an age that has seen it all come apart. Pecis may remind you more of pattern painting and the comforts of home.

Which is closest to the promise of landscape painting and a bicoastal art world? I bring this on Paiement together with my recent report on Pecis as a longer review and my latest upload.

Paiement is a plein air painter, and you know what that means. Such an artist works on the spot, for the freshness of the afternoon, the freshest of impressions, and, tradition has it, the freest of brushwork. He is also a photorealist, for crisp, glistening, painstaking surfaces that record every detail and thrust it in your face. And then he is a trompe l’oeil painter, who can fool you into taking collage for paint and painting for the thing itself. If that seems a lot to handle, he keeps finding new ways to say “you are there”—and dares you to tell one from another. The labels can come later, if they apply at all, at Ethan Cohen through November 23.

Of course, those things cannot all be true at once, not for the most marvelous of painters. Paiement is not taking advantage of a glorious afternoon to take you up the Seine with Claude Monet and a boatload of the French middle class. Nor does he leave anything about the handling of his brush to chance. But Paiement does work outdoors, in the sun-baked American west. Impressionism led directly to the uncanny precision of Georges Seurat and Pointillism, but not even he would go there. If that sounds a bit forbidding for all its familiar glory, Paiement is all about bringing you close and standing apart.

He could be measuring out the distance. Where photorealism tends to mean portraits, including nude portraits, he has no obvious signs of life—not so much as the shadow of the artist or the feet of his easel. And where trompe l’oeil means still life, this is still landscape, and titles specify the location. It looks like collage all the same. Paiement paints on wood panels, leaving much of the grain exposed. He layers plywood strips and Plexiglas patches on top.

At any rate, I think so, because he can indeed fool the eye. One might mistake the painted areas for prints, torn freely and mounted on wood. Their edges look that dark and real. Even now I probably underestimate just how much is a single field of paint. Nor can I say for sure when clear Plexiglas allows a cloudy look at the surface and when Paiement continues to paint over the Plexiglas. Nature and handiwork come together.

Ultimately, he is painting, building an image of intense sunlight and measured shadows. Distant hills fade into the haze of saturated color, leaving that much more to move forward into the picture plane. The cloudiness of Plexiglas could be part of that haze. The wood grain in unpainted areas can seem part of the scene itself—or the same scene in a different season or under a different light. It is palpable but visual. It just may not be what you expect.

Paiement has worked closer to home, but always in sunlight. Past work in his “Nexus” series has included offices and industry in its imagery and architecture. Nature’s pillars in his new work look almost manmade as well. Still, that kind of architecture is notoriously distancing. It is hard to imagine living in his work or escaping it. Painting has its illusions, its categories, and its myths.

Read more, now in a feature-length article on this site.

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22, Oct, 2024 0 Comments

A Step-by-Step Guide for Designing Effective Infographics

What is an Infographic?

An infographic is a dynamic visual representation of information, data, or knowledge that is designed to be easy to comprehend quickly. It typically combines text and illustrations to effectively communicate a message, but infographics can also be interactive and animated in certain cases.

Infographics are used in a variety of contexts, such as marketing campaigns, to help readers understand complex topics or highlight essential information. They are also often used for educational purposes, to explain difficult concepts in an engaging way.

How Can Infographics Be Used for Visual Marketing?

Infographics can be an effective tool to promote your business, products, or services. By sharing visually appealing content that is easy to grasp, you can engage potential customers and drive them to your website, blog, or social media channels.

Using infographics in your visual marketing strategy can lead to better engagement, higher click-through rates (CTR), more website visits, and improved brand awareness. Additionally, relevant and engaging infographics may be shared by other websites, which can increase traffic back to your site.

Infographics can also be used to convey complex topics in a simple and attractive way. This makes it much easier to explain certain services or products to potential customers, as well as making it easier for them to share this information on their own websites or social media accounts.

Infographics can also be used to enhance essay writing. Instead of relying solely on text to convey your message, you can use infographics to illustrate key points or data. This can make your essay more engaging and easier to understand for your audience.

For example, if you’re writing an essay about the effects of climate change on the planet, you could include an infographic that shows the rise in global temperatures over the past century. By presenting this data in a visually engaging way, you can help your audience to better understand the severity of the issue and the importance of taking action to address it.

If you’re interested in incorporating infographics into your essay writing, you can order custom research and infographics at IBstudenthelp.com. This can help you to create more engaging and informative essays that will capture the attention of your audience and leave a lasting impression.

In addition to infographics, IBstudenthelp.com also offers a range of other academic writing services, including essay writing, research papers, and editing and proofreading. With their help, you can ensure that your academic work is of the highest quality and meets the requirements of your instructors or professors. Finally, infographics can boost your search engine optimization efforts. When you create an infographic, you can include relevant keywords and link back to your website, which can help to improve your search engine rankings.

The Benefits of Using Infographics in a Visual Marketing Campaign

Infographics have become increasingly popular over time as a way to present information in an engaging, visually appealing way. They are used widely across the web, as well as in print, and can be incredibly powerful tools for visual marketing campaigns. Here, we’ll look at why infographics are so beneficial to a visual marketing campaign and what you can do to make sure your own infographics stand out from the crowd.

What Are the Benefits?

The primary benefit of using infographics in a visual marketing campaign is that it makes complex information easier to understand. When done correctly, an infographic can take a lot of data and facts, break it down into easily digestible chunks, and present it in a visually interesting manner. This helps readers to better understand the message that’s being communicated, which increases the chances of them engaging with it. Additionally, this makes it much easier for viewers to remember what they’ve seen, as visuals tend to be easier to recall than text alone.

Infographics are also highly shareable, making them great for online campaigns. Not only does this help to spread brand awareness, but it also increases the reach of your message significantly. People love to share visual content, so creating an eye-catching infographic can be a great way to grow your audience and build relationships with your customers.

Finally, infographics are great for search engine optimization (SEO). Due to their visual nature, they can often rank higher on Google, which means they can appear near the top of the search engine results page (SERP) when someone searches for a related keyword. This can lead to increased web traffic and more visibility for your company.

Tips for Creating an Effective Infographic

When it comes to creating an effective infographic for your visual marketing campaign, there are a few things you need to keep in mind. Firstly, you need to make sure that the visuals are high quality and add something to the information being conveyed. This means including visuals that are relevant to the topic and that are easy to understand. Additionally, you should try to keep the design clean and uncluttered, and use shapes, icons, and other elements to break up the text.

You should also be sure to include a clear call to action at the end of the infographic. This could be something like “”Share this infographic”” or “”Visit our website to learn more””. These calls to action help to ensure that viewers will actually take action after engaging with the infographic.

Overall, infographics are a great way to convey a lot of information in a visually engaging way. They can help to increase engagement and brand awareness, as well as provide a great opportunity for SEO. So, if you’re looking to improve your visual marketing campaign, creating an infographic might be the perfect solution.

Design Process for Creating Effective Infographics

Creating effective infographics is not a simple task. It involves several stages to make sure the design communicates your message efficiently and effectively.

Research

The first step to creating any infographic is to conduct proper research. The research should include both general research about the topic and target audience, as well as data gathering specific to the brand. Taking the time to do this upfront will ensure that the graphic is relevant to your prospects and resonates with them. It will also help ensure that the design process runs smoothly.

Planning

Once the research is complete, it’s time to plan out the infographic. Start by making a list of key points that you want to make, then decide how to arrange those points in a visually appealing way. This may require additional research, such as understanding what types of imagery are best suited to communicate the message.

Layout and Design

The next step is to create a rough layout of the infographic. This can be done either on paper or using a design program like Photoshop or Illustrator. Consider the color scheme, typeface, and other design elements that will help the message stand out. It’s also important to make sure the infographic is mobile-friendly, as many people view them on their phones.

Revisions and Feedback

Before the final version is published, it’s important to get feedback from others in order to ensure that the infographic is effective. Take their comments and suggestions into consideration and make revisions as necessary. Once everyone is happy with the design, it’s ready for publication.

Final Touches

The last step is to give the infographic a final polish. This includes adding any extra details, such as credits, logos, company info, etc. If needed, make a few tweaks to the design and check that everything looks perfect. Once all these steps are complete, the infographic is ready to be shared on social media, blogs, and other online platforms.

Effective Use of Imagery

Using imagery effectively in an infographic can make all the difference in your visual marketing strategy. Imagery is a great way to grab people’s attention and communicate your message quickly and clearly. However, it is important to consider the types of visuals you use as well as how you use them.

Types of Visuals for Infographics

There are many different types of visuals that can be used in infographics. These include photographs, icons, illustrations, charts, and graphs. You can also combine multiple types of visuals together in one infographic. When choosing your visuals, think about how they will help to convey your message or story. You want visuals that are engaging and eye-catching but not overly complicated.

Using Imagery for Maximum Effect

In order to make the most out of your imagery, it is important to consider the layout and size of your visuals. Keep in mind the size of the infographic and the size of the images you will be using. You also want to make sure the visuals are laid out in a way that is visually appealing and easy to follow. Additionally, you should ensure that your visuals are properly labeled and that they are relevant to your message.

Conclusion

Using imagery effectively in an infographic is a great way to grab people’s attention and get your message across. It is important to consider the types of visuals you use, how you use them, your layout, and the size of your visuals. With careful consideration, you can create an infographic that is both engaging and effective.

Strategies for Sharing Infographics

If you want to get the most out of your infographics and make sure that they reach as many people as possible, it’s important to have a good strategy for sharing them.

One great way to share them is through social media channels. Facebook, Twitter, and LinkedIn are all great options for promoting infographics and reaching new audiences with your content. You should also consider using other social media platforms such as Instagram or Pinterest that are popular with certain demographics or industries.

In addition to social media, email campaigns can be another effective way to share infographics. For example, if you already have an email list of customers or potential customers, you can use infographics to both educate and engage them in the content you’re sending out.

Finally, you should also consider using paid advertising services to promote your infographics. Services such as Google Ads and Facebook Ads allow you to target specific audiences and increase the reach of your infographic.

By using a combination of these various strategies, you can ensure that your infographics reach the widest possible audience and generate as much engagement and interest as possible.

SEO Strategies for Infographics

Infographics are an effective way to present information and boost engagement with your visual marketing strategy. To make sure that your infographics reach the widest possible audience, it’s important to optimize your infographics for search engines. This will help ensure that your infographics are found and shared by a larger audience.

When it comes to SEO strategies for your infographics, there are several steps you can take. First, you’ll want to make sure that you create good titles and meta descriptions that accurately describe your infographic. The title should be no more than 65 characters, and the meta description should be between 150-160 characters.

You should also create an optimized URL for your infographic that is easy for people to remember. Use keywords in the URL to help search engines understand what your infographic is about.

Include text along with your infographic so that search engines can better understand what the infographic is about. You should also make sure to use keywords throughout the text to help search engines find and index your infographic.

Finally, link to your infographic from other related content on your website so that search engines can easily find it. Adding social media sharing buttons to your infographic can also help spread the word and drive more traffic to your site.

By following these SEO strategies, you can ensure that your infographics reach a wider audience and get the attention they deserve!

Analytics and ROI for Infographics

When creating an infographic, it is important to track analytics and measure its return on investment (ROI). Tracking analytics can help you understand how effective your infographic is and how it can be improved. With the right analytics, you can also determine whether or not your infographic is actually producing the desired results.

There are several steps involved in evaluating the effectiveness of an infographic. The first step is to set up an analytics platform in order to track the performance of your infographic. Google Analytics is a great tool for tracking the performance of an infographic, as it offers detailed reports about user engagement, traffic sources, and more. It is also important to track the number of viewers, shares, and clicks that your infographic receives.

Once you have gathered the data from your analytics platform, you can start to calculate your return on investment (ROI). To do this, you need to determine how much money and time you invested in creating the infographic and how much value it has generated. For example, if you spent $500 on designing and promoting your infographic and it led to 10,000 extra website visits, calculating the ROI would be fairly straightforward.

By understanding the analytics and ROI of an infographic, you can better evaluate how effective it is and determine how to improve it. Tracking analytics is an essential part of creating and evaluating an effective infographic.

Conclusion

Infographics are an effective and powerful tool that can be used to boost your visual marketing strategy. They provide a great way to present complex data in a visually appealing and easy-to-understand format, allowing you to engage a wider audience who would otherwise be put off by dense text. And when optimized for search engines, infographics can help increase site traffic and generate more leads.

Designing effective infographics requires careful consideration of design elements such as typography, color, and imagery. Once an infographic has been created, there are various strategies that can be employed to ensure it reaches its intended audience, including sharing on social media and email campaigns.

Collecting data and analyzing analytics are important for measuring the effectiveness of an infographic, and understanding the return on investment. Additionally, effective SEO practices should be implemented to optimize infographics for search engine visibility.

In summary, infographics are an ideal way to add interest and engagement to your visual marketing strategy. By leveraging their potential, you can powerfully communicate complex information to a wider range of viewers and boost your online presence.

Links to Helpful Resources

Adding links to helpful resources at the end of your post is a great way to help readers find more information and get even more out of the content you provide. It’s a good idea to include links to reputable websites, blogs, and other resources related to the topic. Here are some tips for including helpful links in your guide:

Make sure any link you include is relevant to the content and adds value to the post.
Do a quick Google search to see if there are any websites or articles that could be useful for your readers.
Try to find multiple sources for each topic to give readers more options.
Include a brief description of the website or resource to give readers an idea of what they’ll find before clicking the link.

These tips should help you find the best resources to include in your guide. By providing helpful links, you can ensure your readers have access to all the information they need to make the most of their visual marketing strategy using infographics.

Invite Your Audience to Engage with You

If you want to get the most out of using infographics in your visual marketing strategy, it’s important to continuously engage with your audience. A great way to do this is by inviting them to contact you with questions about using infographics or to inquire about how they can use infographics for their own campaigns.

This kind of call to action will show your audience that you are eager to help them further understand and use infographics, as well as willing to explore more possibilities with them. It can also build a sense of trust and connection, demonstrating that you are knowledgeable and invested in their success.

When inviting your audience to engage with you, make sure to note that you have the expertise to discuss their individual needs and provide tailored solutions. For example, you could say, “Let’s discuss your needs and create a custom infographic that will maximize your visual impact”. This type of statement will show that you are willing to provide customized solutions to your audience, leading to more engagement.

On top of that, make sure to include your contact information on your website and in any emails related to your visual marketing campaigns. This will ensure that your audience knows how to get in touch with you when they’re ready to take advantage of your services.

With a strong call to action, you can encourage your audience to contact you with questions or inquiries about using infographics in their visual marketing strategies. This will help you nurture a relationship with your audience and increase conversions in the long run.

FAQs

Many people have questions about using infographics as part of their visual marketing strategy. Here are some of the most common ones:

What are some benefits of using infographics?
How do I design an effective infographic?
How can I make sure my infographic stands out?
What strategies should I use for sharing my infographic?
How can I optimize my infographic for SEO?
How do I measure the success of my infographic?

The answers to all of these questions can be found in this guide. Read through each section to learn more about using infographics in your visual marketing strategy.

Credits & Acknowledgements

It’s important to give credit to any sources used in the blog post and to acknowledge people who have provided valuable feedback. So if you have been researching ideas, include a section at the end of the post where you can cite your sources. This will ensure those who have created the original content are credited for their work.

Acknowledging people who have given feedback is also a fantastic way to show appreciation for the help they’ve given. Even if the feedback wasn’t 100% positive, thanking people for their input shows that you value their opinion and encourages them to provide more feedback down the line.

If you make use of external resources, be sure to include information about where the resources came from. Give proper credit to the original creators of the resources, as well as any other organizations or businesses that helped in creating them.

Finally, don’t forget to thank the people who are actually publishing the post. Whether you’re working with a media outlet or self-publishing, expressing your gratitude for the platform is a nice way to complete the blog post.

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22, Oct, 2024 0 Comments

Signs for a Strike

New Seasons Labor Union confronts the boss at the “nicest grocery in Portland” In August one of Portland’s newest independent unions approached me with a request: they wanted some signs…

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22, Oct, 2024 0 Comments

The Inspiration Business

The Do-Lectures are now on Pinterest
here are some titles…

What if we could build a database of dreams?

Be excited. People want to work with the excited person

Build the company that you wouldn’t sell

Why you should create something everyday

Short inspirational talks about lives lived well, businesses that work and ways to be fulfilled. Sound a bit 1960’s? But these people run businesses and make good things happen for themselves and for others, that’s good for any decade

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22, Oct, 2024 0 Comments

Katie Miller

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22, Oct, 2024 0 Comments

A memorial slide show for David

Friday | October 18, 2024 open printable version

After David’s memorial service in May (a video recording of which is permanently on Vimeo with no password necessary), some people on my Facebook page asked if a collection of photographs of David could be made available.

There was a slide show created to run on a loop in the lobby of the funeral home on the day of the service. I just posted it on Vimeo, also on the channel that David set up in order to put some lectures online. Again, there’s no password and it will remain online. This link takes you directly to it.

I thought it would be appropriate to begin and end it with frames from the funeral scene in Ozu’s End of Summer (above). In between are photos provided by many of our friends and colleagues, going back as far as a scan of a college yearbook photo of David as part of a group of projectionists he belonged to in his undergraduate days. The photos range from David alongside celebrities, at festivals and conferences, and just relaxing at the badminton parties we used to hold in our back yard.

The slides change automatically about every twelve seconds, but as with any video you can pause them. Many of you will want to do that for group photos; you’ll recognize old friends.

Thanks to our friend Michele Smith, who put together the original slide show. I think the images capture his personality as we all fondly remember him. Thanks also to Erik Gunneson for turning it into a video and for posting it.

Last Modified: Friday | October 18, 2024 @ 14:42 open printable version

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