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Cement Eclipses from Isaac Cordal

Isaac Cordal's cement sculptures play hide and seek among cracked walls and drain pipes in his project titled “Cement Eclipses.” In this project, Cordal calls attention to everyday people whose lives and dramas play out hidden all around the world. See if you can spot them all!

Some sculptures even hide underfoot.

SOURCE: Wooster Collective – Read entire story here.

Richard Avedon’s Grandson Shoots Audrey Hepburn’s Granddaughter
ferrer

The Harper’s Bazaar September Issue subscribers cover image, with model Emma Ferrer.
Photo: Michael Avedon/Harper’s Bazaar.

In a display of both sweet nostalgia and predictable nepotism, the subscriber cover of Harper’s Bazaar‘s September issue will feature a photograph of Audrey Hepburn’s granddaughter, Emma Ferrer, shot by Richard Avedon’s grandson, Michael Avedon, alongside a longer spread in both editions of the magazine. The original Avedon and Hepburn had a legendary working relationship (Fred Astaire’s character in

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Emma Ferrer and Michael Avedon. Photo: Courtesy of Hearst

Emma Ferrer and Michael Avedon.
Photo: Courtesy of Hearst.

Ferrer, a 20-year-old student at the Florence Academy of Art, certainly inherited her grandmother’s cheekbones and her ability to wear an evening gown, but maintains that she is “interested in being involved in the fashion world, but not completely,” according to her interview with Harper’s Bazaar. She would prefer instead to become a professional artist, listing Rembrandt, Titian, Velázquez, and Francisco de Zurbarán as painters she admires.

Michael Avedon, 23, has been pursuing photography since 2006, and has done fashion editorials for Harper’s Bazaar Paris and Carine Roitfeld’s CR Fashion Book. He’s also active on the New York art scene, and has shot black-and-white portraits of several artists, including Chuck Close, Richard Serra, Julian Schnabel, and Francesco Clemente, all of which are heavily influenced by his grandfather’s legacy of portraiture. Luckily for both up-and-comers, there’s usually plenty of demand for artists with ties to the fashion world, especially if they have the right last name.

The post Richard Avedon’s Grandson Shoots Audrey Hepburn’s Granddaughter appeared first on artnet News.

SOURCE: artnet News – Read entire story here.

Art and Advertising: friends or foes?

The relationship between art and advertising has often been a complicated and tense affair. Some would argue that advertising is just a form of art designed to sell things. Indeed, in Britain, advertising and marketing are bunched together with the arts and considered part of the ‘creative industries’. Advertising has long been a way for artists to earn a bit of cash – even the supposedly ‘anti-consumerist’ street artist Shepard Fairey has been enlisted to do advertising for the likes of Pepsi and Saks, a luxury department store. The campaign of the latter somewhat ironically declared ‘Want It!’.

But aside from the cosy relationship enjoyed by some artists and big brands, there is a definite antagonism between the worlds of art and advertising. Advertising has long harvested cultural images and repurposed them for its own unscrupulous purposes. One particularly crass recent example saw Michelango’s David used by US-based arms firm ArmaLite to sell an automatic rifle, causing outrage in Florence.

In what is often something of a David and Goliath tale in terms of resources, art – street art in particular – can and does strike back with a vengeance. In its relatively brief history, modern street art has been replete with work that directly attacks brands and their marketing images, often appropriating a large company’s logo and using its power and reach to turn it back against them.

'Ad Nauseam', by Dr. D, part of Brandalism
Brandalism

More comment from the Muse Room…

In May of this year, the Brandalism project took over 365 advertising spots across 10 British cities and replaced their images with the work of street artists from across the world. Many of the works engaged directly with the pernicious nature of advertising; almost all are critical of consumerist culture more generally. One piece read ‘The large print giveth…the small print taketh away’, whilst another simply said ‘Ad Nauseam. Want less’. Brandalism is a bold, visually striking and highly provocative project, which aims to wrest control of our visual landscape from the big brands.

'Art Everywhere US' rendering featuring (right) Grant Wood’s American Gothic (1930, Art Institute of Chicago, Friends of American Art Collection, © Estate of Grant Wood / VAGA, NY, NY).In a less openly aggressive way, the ‘Art Everywhere’ project has sought to do something similar, but on a bigger scale, taking over 30,000 advertising spaces and filling them with great works of art as voted for by the public. As I remarked in a piece about last year’s ‘Art Everywhere’, whilst it was welcome to see public space reclaimed from advertising, the artworks were often drowned out by the sea of more eye-catching adverts that surrounded them.

The antagonism between art and advertising isn’t just about a power struggle over the meanings inscribed on certain images; it’s a battle over our public spaces. Street art and public art must compete for our attention against the tide of adverts. These days almost no space is left unbranded, each of us literally see thousands of adverts a day. Projects like ‘Art Everywhere’ and Brandalism are attempting to redress the balance a little but it’s still highly skewed. Not content with using billboards, buses, mobile phones and even bathrooms to advertise, Morrisons recently went one better by projecting an advert onto a beloved piece of public art, the Angel of the North. The outrage that followed and Morrisons’ hasty public apology showed which side the public seem to be on in this war over our public spaces.

Related Articles

A good advert for American art? Art Everywhere in the US (Louise Nicholson)

Art Everywhere: which works will fare best on the billboards? (Maggie Gray)

Advert Averse: Anger as Morrisons turns the Angel of the North into a billboard (Maggie Gray)

The post Art and Advertising: friends or foes? appeared first on Apollo Magazine.

SOURCE: Apollo Magazine – Read entire story here.

Watch The Mariinsky Ballet Take Class

mariinsky class

“It is interesting to see any company in class, to glimpse behind the greasepaint and the glamour to see the sheer hard work and repetitive grind which makes onstage greatness possible. But it is particularly fascinating to watch the Mariinsky in action, partly because their dancers are so famous – but mainly because their style is so pure.” (includes video)

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SOURCE: ArtsJournal» DANCE – Read entire story here.

The floating glass walls illusion

Sacred Mysteries: Christopher Howse is overwhelmed by the soaring insubstantiality of ?the 14th-century walls of Gloucester cathedral




SOURCE: Architecture: buildings, building design, spacial design – Read entire story here.

Preview Morten Andersen and Vesod “Remix Every Second”

Cave Gallery in Venice will host an impressive new body of work from Morten Andersen and Vesod in an exhibition titled “Remix Every Second”. You will be confronted with an explosion of color and form from both artists, the geometric figurative work of Vesod is equally matched in intensity from Morten Andersen. The vibrant and intricate geometric work of Morten is layer upon layer of paint forming a cohesive pattern of abstraction and color. Vesod continues his exploration of deconstructed figurative form that moves through constant a constant perpetual aesthetic. We strongly suggest you take the time to go see the exhibition in person and witness the intricate nature of both artists work in the flesh.

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New Works by MORTEN ANDERSEN & VESOD

Opening reception August 9, 2014; 6-9pm

Morten Andersen and Vesod will be in attendance

Special DJ set with DaddyKev from Low End Theory & DJ BU$R13R

on view through September 6, 2014

For more information please email:info@cavegallery.net

(Venice, CA) C.A.V.E Gallery is pleased to present “Remix Every Second” – a two person exhibition featuring Danish artist Morten Andersen and Italian artist Vesod Brero – two exciting artists who have been pushing creative boundaries, developing a unique, futuristic style that is rapidly gaining worldwide attention. Each artist harmonizes classical painting techniques with the freestyle of graffiti art. The twisting, geometric works in this show reflect the rhythmic tension and constant state of flux of today’s universe.

SOURCE: GraffuturismGraffuturism | Graffuturism – Read entire story here.

From the Archives – #Hashtags: Mimics and Minstrels

Since July 2013, Daily Serving’s #Hashtags column has been written by Anuradha Vikram, Director of the Residency Programs at the 18th Street Arts Center in Los Angeles. For the past year, Vikram has eloquently and intelligently voiced arguments about—among other topics—institutionalized racism, representations of marginalized identities, and economic inequality, all the while offering nuanced critiques of the artworks that take up these subjects. (For example, see her incisive review of LaToya Ruby Frazier’s photographs at the Brooklyn Museum, in which Vikram underscores the artist’s capacity to meld “oppression and self-investigation.”)

In September, we’ll introduce new #Hashtags contributors who will bring their priorities and perspectives to the column. But this week, we’d like to highlight Vikram’s tenure by republishing one of her many standout entries. In the article below, she astutely pairs reflections on Sturtevant’s practice of appropriation with the highly contested inclusion of Joe Scalan’s “Donelle Woolford” project in the 2014 Whitney Biennial. As she does so often, Vikram goes to the heart of the matter by observing that the works potential to critique “the interchangeability of minority faces in an exclusionary environment” is negated by the Whitney’s maintenance of just such an environment. We are deeply grateful to Vikram for her resolute voice, and for solidly laying a foundation by which Daily Serving might continue these urgent conversations.—Patricia Maloney, Publisher

Sturtevant. Warhol Black Marilyn. 2004. Synthetic polymer silkscreen and acrylic on canvas. 15 ¾ x 13 ¾ in. (40 x 35 cm). Ringier Collection, courtesy Anthony Reynolds Gallery, London.  © Sturtevant.

Sturtevant. Warhol Black Marilyn, 2004; synthetic polymer silkscreen and acrylic on canvas; 15 ¾ x 13 ¾ in. (40 x 35 cm). Ringier Collection. Courtesy Anthony Reynolds Gallery, London. © Sturtevant.

#access #discrimination #appropriation #institutions #representation #re-performance

Two important events transpired in the art world last week that have brought the complications of diversity and hierarchy into sharp focus. The first is the passing of artist Elaine Sturtevant, an artist who sublimated a critique of gendered inequity among artist peers into works that appropriated and re-created works deemed significant to the canon of contemporary art. The other is the withdrawal of the artist group Yams Collective from the Whitney Biennial following their unsuccessful resolution of objections to a racially problematic project by Joe Scanlan. These two stories illustrate the challenges that appropriation-based institutional critique continues to represent for art-world institutions that are resistant to change.

Rather than address gender inequity directly in her work, Sturtevant critiqued the negotiation between economics and art history that drives the valuation of art objects. Feminism was not her stated objective; in fact she disavowed gender’s relevance to her practice. Still, it is hardly a coincidence that the artists whose works she re-created were mostly white, heterosexual men, as these were the majority of works being shown and cited among her peers. She reenacted performances and re-created objects by Marcel Duchamp, Joseph Beuys, Andy Warhol, Jasper Johns, Felix Gonzalez-Torres, and Frank Stella, among others. By her acts of remaking, she thought through the processes and experiences of the artists who made these works before her, demystifying “genius” into a collection of styles and techniques; a catalog of contemporary practices that mirrored the distance and intellect of her own. Her work as an archivist and a re-producer prefigures important trends in contemporary art of the 1980s and 1990s by two decades.

Sturtevant was born in Ohio and came of age in New York, but the United States has been slow to embrace her. Exhibitions of her work were organized by the Serpentine Gallery in London, the Musée Moderne de la Ville de Paris, and the Moderna Museet in Stockholm over the past decade, yet the Sturtevant retrospective slated to open at MoMA in November 2014 will be the first museum show of her work in the U.S. since 1973. The wariness of American museums toward Sturtevant is surprising given their embrace of later appropriation artists such as the 1980s Pictures Generation, but less so considering the ongoing gender disparity among artists represented in museum collections. The market continues to prefer a canon defined by individual male superstars whom Sturtevant’s whole existence reflects as negation.

Micol Hebron. (en)Gendered (in)Equity: The Gallery Tally Project. Poster for Sara Meltzer Gallery (NYC) by Krista Feld, 2014.

Micol Hebron. (en)Gendered (in)Equity: The Gallery Tally Project. Poster for Sara Meltzer Gallery (NYC) by Krista Feld, 2014.

Micol Hebron’s recent (en)Gendered (in)Equity: The Gallery Tally Poster Project at For Your Art in Los Angeles visualized the realities of gender imbalance in the art market on a grand scale. The galleries Hebron and her accomplices tallied in Los Angeles and New York represented nearly 70{b29860ee6b7af5bf99d3058cca3182816eed414b47dab251265e93b8c00e69b1} male artists overall. As Sturtevant’s work so deftly makes clear, that economic circumstance also determines whose work is deemed significant to history. As yet, no similar assessment has been made of ethnic diversity among artists represented in galleries or museums. This would seem a logical next step and one that I intend to help initiate down the line.

A 2010 report commissioned by the American Alliance of Museums indicated that the racial composition of contemporary museum audiences has remained at a level of diversity reminiscent of the 1970s while the diversity of the general population has more than tripled during that time. Worse still, comparative data shows that the percentage of people of color who are visitors to museums and art galleries has decreased as those populations have increased. For example, in 1992 the data shows that 17.5{b29860ee6b7af5bf99d3058cca3182816eed414b47dab251265e93b8c00e69b1} of Hispanics visited museums and galleries, but in 2008 it was only 14.5 percent. Meanwhile, the population of Hispanics in the U.S. multiplied from 9 percent to 30.2 percent. In approximate but digestible terms, while the population of Hispanics in the United States grew from 1:10 to 1:3, the population of Hispanics among art audiences dropped from 1:5 to 1:7. Similar, if less dramatic, trends are apparent among African Americans, the other minority group singled out in the NEA Survey of Public Participation in the Arts, cited in the AAM report. Given that art-gallery and museum attendance is shown to be dropping overall, the lack of traction with growing minority populations should be a significant cause for concern within the art world. Inexplicably, the Whitney Museum has instead opted to openly alienate minority audiences in this year’s Biennial.

Donelle Woolford. Avatar, 2007. Digital file. Photograph by Donelle Woolford.

Donelle Woolford. Avatar, 2007; digital file. Photograph by Donelle Woolford.

The subject of the current controversy is Joe Scanlan’s contribution to the Biennial, curated in by Michelle Grabner. Scanlan is a white man and Princeton professor whose work engages consumerism and persona in the parodic, conceptual vein mined by Sturtevant. His project for the Whitney Biennial involves creating the fictional persona of an Ivy League-educated black female artist, “Donelle Woolford,” and presenting performances and art objects conceptualized by Scanlan as the creative products of this fictional artist who is played by a variety of actors. One of “Woolford’s” works consists of re-performing a censored Richard Pryor stand-up routine from 1977 entitled “Dick’s Last Stand.” Work that manipulates artistic persona is not unprecedented. Beuys and Warhol self-mythologized, and many contemporary artists work under assumed or collective names, or even through simulacra. Adrian Piper’s work Mythic Being (1973) and the work of Sara Greenberger Rafferty, an artist whose critique of social roles in stand-up comedy Grabner also curated into the Biennial, appear to have directly influenced Scanlan’s choices.The problem with his project is that it functions by exploiting rather than critiquing the severely limited representation of minority artists at the Whitney, and in the art world more broadly. Scanlan’s own name does not appear in exhibitions that include “Donelle Woolford,” who is represented as if a real person. On the Whitney’s artist roster, the inclusion of “Woolford” brings the number of African American participants in the Biennial to 9 out of 103 (8{b29860ee6b7af5bf99d3058cca3182816eed414b47dab251265e93b8c00e69b1}), and the number of female participants to 38 (37{b29860ee6b7af5bf99d3058cca3182816eed414b47dab251265e93b8c00e69b1}) (statistics reported by Jillian Steinhauer at Hyperallergic).

The form of Scanlan’s project mimics the structures by which minority voices are circumscribed and appropriated by white-dominated institutions under increasingly multicultural social conditions. Their perspectives are edited and reconstructed according to the established priorities of the dominant political class, such that their presence is ultimately represented as justification of policies that actively exclude others like them. The actors who portray “Donelle Woolford” adopt dissimilar personae, potentially critiquing the interchangeability of minority faces in an exclusionary environment. However, by maintaining that exclusionary environment, the Whitney negates any credibility it might gain from enabling the critique. Scanlan’s presence as manipulator mirrors larger oppressive structures, but rather than open those structures to change, this project reinforces their inflexibility. There is simply no reason apart from institutional racism that the multiplicity of black female perspectives that inform Scanlan’s project could not be gained through an actual multiplicity of black female artists participating in the Biennial. The fact that the Whitney prefers to present Joe Scanlan speaks volumes.

The artist Joe Scanlan.

Calculated to stand out from the several dozen white male artists at the Biennial (and in every other high-profile show and job applicant pool), Scanlan uses “Woolford” to usurp the visibility accrued to minority artists in the contemporary art spotlight by the fact of their relative absence. For artists of color, that visibility is a small and hard-fought concession, a minor boost that does little to offset entrenched limitations on their access to art-world power structures. For Scanlan, the attention garnered by this project—and granted only because of the basic conditions of inequity within the exhibition and the art world—situates him to accrue benefits to his profile and market value commensurate with his position of privilege. He has parlayed this work into a professorship at Princeton (in a department where all of the tenured faculty appear to be white). He attempts to deflect the reality of that privilege by casting his fictional black-woman persona as a person of privilege herself, as if this negates the structural power imbalance that his work exploits. (It does not.) Meanwhile, his inclusion sends a clear message to minority artists and art viewers that while the Whitney is welcoming on its face, the perspectives of people of color are subject to mediation by the white academic establishment.

HOWDOYOUSAYYAMINAFRICAN?, Good Stock on the Dimension Floor: An Opera, 2014. Video, color, sound; 54 minutes. Collection of the artists. © HOWDOYOUSAYYAMINAFRICAN?

HOWDOYOUSAYYAMINAFRICAN? Good Stock on the Dimension Floor: An Opera, 2014; video, color, sound; 54 minutes. Collection of the Artists. © HOWDOYOUSAYYAMINAFRICAN?

Many artists and art supporters of color have already heard this message implicitly at countless exhibitions and art fairs. Yams Collective’s alias HOWDOYOUSAYYAMINAFRICAN? used for the Biennial speaks to how pervasive the generic view of blackness remains even in the new global art world, such that “Africa” is broadly and shallowly referenced as a historical and cultural framework, and only when compatible with a white-led agenda. Still, the inclusion of Scanlan’s project at the Whitney reads as blatantly exclusionary to many people of color. Already situated as a single entity charged with representing a vast diaspora in the absence of true parity, Yams Collective ultimately chose to withdraw their work from the exhibition after failing to receive what they felt was an adequately sensitive response from the museum staff or Grabner regarding their concerns. The collective explains that their withdrawal came at the tail end of the exhibition only after they abandoned a process of dialogue and reconciliation sought with the institution. It was met with a response from Joe Scanlan that underscores the tone-deaf nature of the whole undertaking, in which he justifies the “Donelle Woolford” project by extolling the educational value that producing the work has had for him personally: “I only want to say that the experiences I have had working on Donelle Woolford have been some of the most intellectually challenging and humanly rewarding experiences of my life.”

This self-centered perspective is at the heart of Scanlan’s decision to cast black women as agents for his personal edification and creative expression. It supercedes concern for those women’s lack of cultural space for self-determination, self-edification, or self-expression, or even whether the present undertaking further erodes that space. If Joe Scanlan wants to make art that looks at the world from someone else’s perspective, he would do better to work collectively and share the credit for his undertaking with peers who can help him to broaden it rather than engage superficially through contracted performers whose influence over the project’s trajectory is secondary to his own. This also requires that the Whitney value the contributions of a mixed-race group of artists as highly as they do those of a single white man. If the Biennial is to be redeemed from the obstinacy displayed by this debacle, it will only be by including a genuine diversity of artists and points of view in 2016. They could start by hiring some non-white curators next time around.

The 2014 Whitney Biennial was on view at the Whitney Museum of American Art in New York through May 25, 2014. Sturtevant’s retrospective will be on view at the Museum of Modern Art in New York from November 9, 2014–February 22, 2015.

#Hashtags is a series exploring the intersection of art, social issues, and global politics.

SOURCE: DAILY SERVING – Read entire story here.

Hocus-Focus: This Photographer’s Magic Touch with Camera Is a Work of Art

I open the door and pause. It’s dark and warm. I’m not sure what to expect, but I know something unusual awaits.

Maybe a trapdoor on the floor to swallow me up, Alice in Wonderland style. Or the gaping door to a UFO. I take a cautious step forward, half-expecting my stiletto not to land, but instead I stair-step upward through gravity-free air.

Clunk. One normal step.

That’s the weirdest part: How normal this feels.

But it can’t be. I have seen the photos created here: Bodies twisted in impossible angles, floating, on fire, bursting droplets, growing from tree branches, crammed into bubbles, skin glowing like human stars.

2014-08-11-20140808__10dcphecw6_500.jpg

Like a rumbling wave over the past six months, I heard increasingly more people in Boulder County and beyond talking about this artist. More of his photos shocked me through my newsfeeds, until I reached the curiosity threshold to either go mad or go investigate for myself.

So here I am: G. Mark (aka gmark) Lewis’ lab. As he directs me to slip on a white full-head bunny mask, I realize madness is a gift here. I feel like Alice’s white rabbit.

Lewis himself is a mad scientist, only he experiments with light and shadows instead of chemicals in beakers. In fact, he calls his Loveland-based studio a “lab” because he tries something different every day. He affectionately calls his regular models his “lab rats.”

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Then there are the “monkeys.” That’s what he calls his imaginative mind.

He writes on Facebook: Today starts the next era of gmark art. New lab, same monkeys!

Lewis recently relocated across the downtown railroad tracks to 310 N. Railroad at Loveland’s Artworks studio, a collaboration of 15 juried artists supported in part by a foundation. His Zero G lab came, too.

That’s one of gmark’s trademarks that baffles audiences and has landed him in shows across the country, such as the Seattle Erotic Art Festival several years ago. The Seattle Times wrote about Lewis’s “black-and-white underwater shots of dancers in dynamic motion,” and that’s how the show’s organizers described it, too.

But there is no swimming pool here. The photos were shot on dry land, Lewis says. Few people can solve the mystery of how.

2014-08-11-10255701_10152051793855986_784702482072144098_o.jpg

“I had a 10-year-old kid figure it out. I had lighting people and an engineer figure it out, but not many people do,” Lewis says. “I had someone else say, ‘I don’t know how you do it, and I don’t care.’ He didn’t need to know.”

Much like a magician, Lewis does not reveal his tricks — unless you come by his lab.

Even as I looked at his Zero G lab, my brain twisted and tied itself into tangles trying to fully grasp the concept. As with all of Lewis’ art, the light is the secret. Not extensive Photoshopping (he barely uses the technique.) No special digital effects. Control the light, and you control reality — even the laws of physics.

Light is why Lewis specializes on shooting the female body.

“The female form is full of s-curves: from the shoulders down the side to the hip, the back of the calf, the knee, the side of the butt, it’s nothing but s-curves and lines and shadows,” he says. “Because of the roundness of everything, you can create wonderful drop-offs on shadows. It’s an incredible canvas for light.”

2014-08-11-tumblr_mp4ppdQIY21qe53zuo1_400.jpg

Although far from pornographic, gmark’s (Tumblr page) might best be viewed at home, not with your coworkers peeping over your shoulder.

He jokes on Facebook: It’s wrong to shoot nudes or any form of exotica. From now on I’m only doing barns, horses, and aspen trees.

But his Tumblr bio states the truth: I believe in equal photographic opportunity for all genres of lifestyles.

From pole dancers, to bubble-floaters, to earthbound astronaut dancers, to freaks in bunny masks, tumbling through the looking glass of this unusual artistic lab, compelled by curiosity to see what is on the other side.

It’s fun over here.

This column originally appeared in the Boulder Daily Camera. Read more stories from the strangest city in America, Boulder, Colorado, here: Only In Boulder.
SOURCE: Arts Blog on The Huffington Post – Read entire story here.

Cope2 Rocks The Bowery Wall

Respect to our brother for finally rocking this spot.





SOURCE: 156 ALLSTARZ World Wide – Read entire story here.

ArtsBeat: New York Architect Picked to Lead Columbia University Architecture School

Columbia University on Tuesday announced that it had selected a New York architect with experience in designing structures around the world as the 13th dean of its architecture school.




SOURCE: NYT > Art & Design – Read entire story here.

Put on a Show

Let’s put on a show! If that sounds like bad memories of summer camp, summer group shows are often like that. As commercial pressures mount, all but the priciest galleries take shorter public breaks. (The lucky few can safely wheel and deal in private.) And as pressures mount, they then need an excuse to stay open. Imagine the collector’s point of view. Nancy Shaver's Sun Rising (Lisa Cooley gallery, 2014)

Haul out the gallery artists? Been there, done that—and besides, art fairs now serve that purpose. A theme show? Entertaining at best, like a riff on bicycles recently at Marlborough on the Lower East Side (through August 3). Survey a medium or a style? That worked a few summers ago, but it took perfect timing—a hot downtown scene, fantastic coordination among several dealers, and the return of abstraction. Creative shows this summer take up photography as object and a half-forgotten French movement, “Support/Structures,” but I examine those  in more detail elsewhere.

That can leave little more than the sensibility of the curator, like a tribute at 33 Orchard (through July 26) to Hunter, founder of the late lamented Feature gallery. Its packed walls honor his accessibility to unsung artists. Yet they also mean another evening matching too many names to too much art. Still, a sensibility does matter—if that means experience, thought, and feeling. Consider, then, how this year’s sensibilities translate into themes, styles, and trends. Any one of them can put on quite a show.

Could two different galleries have stumbled on disaster? “About a Mountain” at Asya Geisberg (through August 15) may have you thinking of Paul Cézanne and Mont Sainte Victoire. Yet it meant Yucca Mountain, and somehow Gerhard Frommer’s sharp colors, Rachel Niffenegger’s stained shroud, and a copy of The Scream commissioned from a Chinese Web site all attest to the anxiety of the art world.

Meanwhile James Cohan (through August 8) has had the quiet attention of Mark Dion in his studio, the apocalyptic landscapes of Alexis Rockman, mappings from Pierre Huyghe, a limp reindeer from Carsten Höller, wildlife reduced to their weight in abstract marble from David Brooks, a kitchen turned inside out from Alison Elizabeth Taylor, a forest of future books by Katie Paterson, the decorative excess of Fred Tomaselli, an apple after Alfred Stieglitz from Erin Shirreff, and the romantic Modernism of Charles Burchfield. All attest to a disruption in the cycles of nature, “The Fifth Season.” And yet they, too, are meditating as much on art’s cooling as on global warming.

While Postmasters sticks up for sculpture and Lesley Heller connects art and poetry (the subjects of separate reviews), others return to painting. Zach Feuer (through July 26) puts in a plea for imagery, with its usual surfeit of irony, while Sargent’s Daughters (through July 26) puts representation in the shape and hands of women. McKenzie (through August 2) argues for “Color as Structure,” from Cordy Ryman in wood to the networks of Kate Shepherd, Jason Karolak, or Rob de Oude. Elizabeth Harris, in contrast, is loosening up (through July 25), as Gary Petersen, Joanne Matera, and others discover unexpected space in their color weave.

While The Hole (through August 23) indulges in spray paint, Pablo’s Birthday (through August 3) opts for more than a pat recap of Brooklyn abstract art, with names I shall definitely be tracking. From smeared paint to collaged fabrics, its artists treat flat surface as three-dimensional substance.

It takes two galleries to assert a sensibility for Detroit alone (at Marlborough in Chelsea and Marianne Boesky, again with a separate review). Is there still a hipper sensibility on the Lower East Side? And does it matter that the galleries there are growing larger by the month?

At Lisa Cooley (through August 1), Cynthia Daignault and Mark Loiacon as curators delight in excess—from Judith Linhares in expressionism to Nancy Shaver with colorful blocks or from Sheila Hicks in fabric to José Lerma with painted flowers. Kamau Amu Patton’s LED strip, Victoria Fu’s abstract prints, Margaret Lee’s leopard-skin Brancusi, and Rory Mulligan’s dad staring at the moon add the poetry of restraint. Try to look at them all through David Kennedy-Cutler’s crumpled, transparent draperies without walking into any of them.

The neighborhood’s hip and industrial sensibilities meet at Laurel Gitlen (through August 8). Nancy Lupo’s toilet paper and plastic containers surround Sean Paul’s black mesh, printed with abstraction on one side and advertising on the other. So much for truth to independent media.

Rachel Uffner says it all in calling a huge show “Crystal Palace” (through August 16), filling two floors with the archives of an Upper East Side gallery, Richard L. Feigen. Can one trace the 1960s unease of James Rosenquist and Robert Indiana at once back to Joseph Cornell and Balthus, “outside” to Ray Johnson and Peter Saul, and sideways to Sara VanDerBeek and Stan VanDerBeek? For better or worse, downtown is looking up.

Read more, now in a feature-length article on this site.

SOURCE: Haberarts – Read entire story here.

Art Promotion | Power of the Backstory

How one successful artist uses a backstory.

Art Promotion | Power of the BackstoryA few weeks back, I published post titled, “Selling Art with a Back Story.” It was influenced by how back stories are used to sell multi-million dollar high-end  contemporary art, and how everyday artists can use the same techniques. Today’s guest post is from artist, Gregory Peters. He shares his insights on how using his backstory helps him sell his art.


Everyone loves a good story. A “backstory” ideally is a great story. It’s your story; the story of why you create the kind of art you do. Your admiring public is eager to know more about you and your art. A well-constructed backstory causes potential customers take interest in you and buy your artwork. Joe Girard, one of the top salespersons of all time, once said that customers did not buy his products. Rather, they bought him. His story lent credibility to his pitch. He never felt he had to sell anything, as he merely sold himself.

You Need a Story to Tell

You become more credible, real, and certainly more interesting if others know your story. This is why you need a story to tell. I know you have one. We all do, especially artists.

My name is Gregory Peters. Like many of you, I am an artist who is also a writer. As an artist, a painter principally, I went through a number of stages of creativity to ultimately end up painting what I do. Along the very long and winding road of creative realization, I was constantly asked why I created the type of artwork I did. For many artists, there often is not an easy answer. There are reasons why the public seeks answers to the questions.

Not everyone has the “gift” of insight to see beyond the artwork in front of him or her and capture the vision of the artist. This is especially true with abstract works of art. Providing the answer may just earn a glassy-eyed stare and a few semi-knowing nods, but at least it is in part an answer to some of the deeper questions behind the query.

A great story can also fire the imagination of potential buyers and fuel their interest in your work. Learning answers to such questions as, “Who are you as an artist?” ” Why should I be interested in you or what you produce?” and “What can I tell my friends about this or you?” greatly helps to positively influence buying decisions.

As Your Art Evolves, So Does Your Backstory

In my case, I found myself producing progressively more “dimensional” artworks with mixed media and over time, the art was speaking to people in a language they’d never experienced. This is partly why my art website is called the DimensionalCanvas.com. The language of light and shadow and themes stretching from Koi fish to the wine country and Country/Western depicted in a semi-realistic manner with embellishments are not and never have been mainstream art. Most of my artworks are straightforward, but some are different in subtle ways. People sense this when they have my art in front of them and in most cases, they want to know more. So, they ask questions when they get a chance to actually talk with me such as at a festival or show. “What made you paint this?” “Is this something special to you?” There are of course many more questions, and I welcome them.

Asking questions is the perfect opportunity to engage with your audience. It not only helps define the answer, but also provides a platform to use your charm and wit and sparkling personality to help sell the artwork. Ideally, your backstory helps your potential customer to understand your art. It helps them to know and understand you, and to discover what drives your inspiration. Such insights are fascinating to  those who do not create art.

Pictures and Words Tell the Story

Fenceline - Gregory Peters
Fenceline – Gregory Peters

The backstory is best told in words and pictures. Not coincidentally, these are the two predominant means of communication. The story of you and your art is usually a progressive chain of events that happen over time. My art for instance was driven by the fact that I grew up overseas, developed interests in a wide range of subject matter relative to my experiences (vintage aircraft, landscapes, koi, seascapes, abandoned automobiles, etc.), and thus have a story to depict that stretches over a long period of time and utilizes many types of media such as paper, acrylics, wood, foliage and more.

One of my artworks depicts an old fencepost I saw in West Texas with rusty barbed wire wrapped around it. To achieve the proper scale on this “3-dimensional” picture, I actually had to handcraft that barbed wire, as they do not make it in such a small scale. “Fenceline” thus has a very interesting story behind it and one in which I am able to talk in depth about my skill as both a painter and sculptor at times. That is a small example of the “backstory.”

You can tell your story in the same manner using time, location or circumstance as your mantra. No artist is born creating saleable art from a very young age. It takes time to develop your skill set and learn how to promote it. Those, my friends are the foundations for a story.

The Growth of Inbound Marketing

I’d like to diverge for a minute and define something you may not be aware of. Inbound versus outbound marketing. I do this in answer to the question you’ll probably ask yourself which is, “How do I apply my backstory to help promote my art?”

The days of outbound marketing are pretty much over. Outbound marketing is where a company (or artist), buys ads, or sends to direct mail lists, and then prays for leads to take an interest. It’s a bit like pointing a shotgun into the air and hoping to hit a duck. Since about 2006, inbound marketing has been the most successful form for attracting customers. Inbound marketing consists of creating quality content (words and pictures), aligned with people’s interests, focused communication-based upon stages of life people may be at, personalized messaging directed to those who are interested and thus pulled toward your product, then diverse communication through vehicles such as blogs, newsletters, keywords and other forms of social media such as Facebook, Twitter, etc..

You as an artist want to attract people who have similar interests and thus be able to start a dialogue with them to enhance their interest, and get to know not only your art but also you as an artist. That is where your backstory comes in.

Incorporating Your Story

Use your story in blogs, newsletters, your bio, promotional appearances, collateral material such as brochures and flyers, even your elevator speech. It’s up to you to define your story and refine it over and over until it rolls off your tongue and into the minds of your engaged audience. Your backstory is merely an expanded version of the primary story that is you.

When people are in a position to buy something, they will weigh features versus benefits before making a buying decision. Most often, benefits will rule the decision. What will this do for me? How will I feel about it? Will it improve my life? Artwork, let’s face it, is a want, not a need. As such, the wants must be very compelling to outweigh the need issues.

Emotions Help Sell Art, So Do Backstories

Intense emotional wants will outweigh needs every time. Your backstory enhances and strengthens an emotional desire to own your work. At its best, a great backstory is transformative because it makes collectors feel they are buying a part of you and your story. Yes, that’s right. Your artwork is not some inanimate object; it is part of what makes you who you are as an artist. You know how you feel when emotionally involved in a particular piece. It’s like one of your children. It’s sometimes hard to part with even at an exorbitant price. Learn to use the power of your emotion to tap into that of your potential buyer. What happens is their buy-in and motivation to own your work becomes driven by a desire to be part of your story. The story of you (insert name here), artist.

I can’t tell you the many times I’ve received positive comments from satisfied customers who express how a particular piece of art has solved a perceived need they felt. The artwork filled a void, it met a lifelong wish, it was the perfect gift, it makes them feel good, and it covered up a crack in the wall. Their happiness and sense of satisfaction is just another chapter in my story.

I believe at this point you can see the many benefits to having your backstory become more prominent in your promotional “toolkit” as an artist. Your story has innumerable uses for promotion. It affords you the opportunity to connect with your collectors in ways that are not possible otherwise. Your story lends authenticity and credibility to what you do and who you are.

Word-of Mouth Advertising – a Backstory Byproduct

Ultimately, more customers and would-be customers will tell others about you and word-of-mouth, the best and cheapest form of advertising, will allow you to capture attention and convert that interest into collectors who buy your artworks. So get your story down pat, then use it on your website, blog and promo materials to spread your story!

Writing is not always an easy thing for artists to do, especially about themselves and their work. For artists who are not up to the task, a competent copywriter can craft a story using your background notes and by conversing with you. You will put on the final changes by adding appropriate images to the words. As a successful copywriter and artist, I know writing powerfully about you and your art often is challenging and demanding. As such, I’d be delighted to help you create a compelling backstory, or fulfill other copywriting tasks, for a small investment.

I find when writing blogs for companies that while they may know their products very well; they often do not how to talk about them in an interesting manner. In your case, you are the product. Whether you choose to utilize my services or find a writer in your area, I recommend you start by making quiet time to dream, and explore about you, your history, your art and how it is created. The point is to come up with a tale intertwined with all those things. including your skills and experiences. When you put a great attention-grabbing story and offer it up using the inbound marketing tools mentioned above, you will find the public is always eager to hear and hungry for a tale well told.

Who knows what that tale may be? Only you and the images you create.

Gregory Peters writes about and produces fine art. He is a published author and copywriter. View his artwork at DimensionalCanvas.com. His copywriting website is GregoryCanWrite.com. Contact him at Gregory@dimensionalcanvas.com

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The post Art Promotion | Power of the Backstory appeared first on Art Print Issues. is the publisher and author of this post with the exception of very infrequent, and always properly attributed contributing authors.


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